Art Basel Miami is an enormous annual art show. Two curators from the deCordova Museum were going to be blogging at the event, with the blog hosted on Art New England magazine's web site. Got all that? This ad was technically for Art New England, but needed to advertise the bloggers, but was being coordinated with the deCordova, whose curators' names weren't as recognizable as the Art Basel show...while also mentioning a related exhibit at the deCordova museum. All in all, it was a challenge keeping these elements in their correct hierarchy and emphasis, while also keeping it attractive and easily absorbed.